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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 21
What are the differences between consumer products and B2B products? Describe a product that could be used as both.
Explanation
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Consumer (B2C) products:
The products t...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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