
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 21
What are the differences between consumer products and B2B products? Describe a product that could be used as both.
Explanation
Consumer (B2C) products:
The products t...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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Character 255

