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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 1
On your own or with a classmate, create an advertisement for an unsought product, such as a remedial reading or math course, cremation services, a first-aid kit, or the like. How can your ad turn an unsought product into one actually desired by consumers?
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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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