
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 6
Consider a customer service experience you have had in the last month or so. Was it positive or negative? Describe your experience to the class and then discuss how the firm might improve the quality of its customer service-even if it is already positive.
Explanation
Assisting customers before, during and a...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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