Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 12

With a classmate, choose one of the following firms or another that interests you. Visit the firm's website and measure its product mix. Then create a chart like the one for Johnson Johnson in Table 12.3 (on page 399), identifying the company's major product lines, along with a few specific examples.
a. Champion athletic clothing
b. Condé Nast magazines
c. Wyndham Hotels
d. Panasonic
e. Volkswagen