Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 16

Choose one of the following goods and services and describe your strategy for taking it to the next stage in its product lifecycle. For products in the maturity or decline stage, describe a strategy for extending their lifecycle.
a. iPad (growth)
b. MP3 player (maturity)
c. Text messaging (growth)
d. Landline phone (decline)
e. Duct tape (maturity)