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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 24
Briefly describe how L.L.Bean achieved each of the objectives for developing a product line. Why do you think the firm has been successful?
Explanation
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Product is a bundle of good and services...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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