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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 26
What is a line extension? Describe how one of the following might create a line extension:
a. Viva paper towels
b. Kellogg's Frosted Flakes
c. Starbucks Via coffee
d. Gain laundry detergent
a. Viva paper towels
b. Kellogg's Frosted Flakes
c. Starbucks Via coffee
d. Gain laundry detergent
Explanation
Verified
Verified
Line extension:
Building up of individu...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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Other Minimum 8 character and maximum 255 character
Character 255
