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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 10
Ferrari brand. Visit the Ferrari website. Review the material and prepare a report outlining how Ferrari-a company that produces products that only a handful of consumers can afford-has been able to build such a strong, recognizable brand. www.ferrari.com
Explanation
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Ability of F brand to build a strong rec...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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