Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 28

The former mayor of New York City called for a ban on supersized sugary drinks at delis, fast-food restaurants, and sports areas in the city, saying that obesity is a national epidemic and New York should take the lead in doing something about the problem. While some consumer groups backed the proposed ban, other industry groups and companies objected. Do you think such a ban would help in the fight against obesity? If you were a marketing manager for a fast-food restaurant chain, how would you handle the situation if such a ban gets approved?