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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 5
What category of consumer adopter best describes you? Do you follow the same adoption pattern for all products? Or are you an early adopter for some and a laggard for others? Create a graph or chart showing your own consumer adoption patterns for different products.
Explanation
Verified
Verified
Adoption process:
The process where the...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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