Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 11

Which product labels do you read? Over the next several days, keep a brief record of the labels you check while shopping. Do you read nutritional information when buying food products? Do you check care labels on clothes before you buy them? Do you read the directions or warnings on a product you haven't used before? Make notes about what influenced your decision to read or not read the product labels. Did you think they provided enough information, too little, or too much?