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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 13
What role does packaging play in helping create brand loyalty and brand equity?
Explanation
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Packaging serves three major objectives,...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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