Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 26

Imagine a vending machine that would charge more for hot drinks-coffee, tea, and cocoa-during cold weather. What is your opinion of a temperature-sensitive vending machine? Consumers who live in colder climates might pay more over a longer time period each year than consumers who live in warmer climates. Would your opinion change if alternatives were nearby, such as a convenience store or a vending machine that is not temperature-sensitive? Do you think such a machine would be successful? Why or why not?