Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 1

As more and more firms do business globally, transporting goods from one part of the world to another, there has been a surge in piracy-criminals making off with cargo shipments of all kinds and selling them on the black market. A tractor trailer loaded with electronics might be stolen from a truck stop; a warehouse with pallets of clothing, food, video games, or other goods is susceptible to theft. Large, sophisticated cargo theft gangs have been identified by police in California, Florida, New Jersey, New York, and Texas. However, members of the supply chain can work together to close the net around would-be thieves, developing stronger relationships with each other and law enforcement.41
What steps might manufacturers take to achieve the kind of channel cooperation that could reduce or prevent cargo theft?