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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 3
Channel conflicts. Garmin produces a wide range of GPS devices for a variety of applications. Garmin uses several channels to sell its products, including its own Web store. Visit the Garmin USA website. How does Garmin avoid channel conflict? Explain your answer. www.garmin.com/us
Explanation
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Channel conflicts:
Channel conflicts oc...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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