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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 9
Explain why the following firms might choose a dual distribution strategy:
a. Netflix
b. Home Shopping Network
c. The Gap
a. Netflix
b. Home Shopping Network
c. The Gap
Explanation
Verified
Verified
Dual distribution strategy:
Dual distri...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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