Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 6

It takes a lot to move an elaborate stage show like Cirque du Soleil, Big Apple Circus, or a rock band from one location to another while it is on tour. With a classmate, choose a touring performance that interests you-a music group, a circus, a theater performance, or the like-and imagine you are in charge of logistics. Create a chart showing what modes of transportation you would select to move the performance, how you would warehouse certain items during downtime, and what methods you would use to control costs.