Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 21

The retail chain Anthropologie sells a unique mix of women's clothing and home furnishings. Since its founding in 1992, Anthropologie has opened stores across the United States, Canada, and Great Britain. The retailer aims to create a shopping "experience" where its customers-independentminded, college-educated female professionals between ages 30 and 45-can find their own look. No two Anthropologie stores are exactly alike, and the chain does not use advertising. Visit the website at www.anthropologie.com. How does it differentiate itself from its competitors?