Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 13

When Tower Records filed for bankruptcy, it was only one symptom of the general decline of the retail music store. Industry watchers blame everything, including music downloading programs and changes in consumers' tastes. Most, however, feel that music stores will somehow remain viable. What are some changes these retailers could make in their merchandising, customer service, pricing, location, and other strategies to try to reinvent their business?