Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 18

Target has become known for trendy clothes and stylish housewares, all readily available in spacious stores at reasonable prices. Visit a local Target store or the company's website and compare its product selection to that of your local hardware store or a department store. Make a list of each store's advantages and disadvantages, including convenience, location, selection, service, and general prices. Do any of their product lines overlap? How are they different from each other?