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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 28
In teams, develop a retailing strategy for an Internet retailer. Identify a target market and then suggest a mix of merchandise, promotion, service, and pricing strategies that would help a retailer reach that market via the Internet. What issues must Internet retailers address that do not affect traditional store retailers?
Explanation
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Internet retailer:
A form of electronic...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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Character 255
