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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 4
Visit a department store and compare at least two departments' pricing strategies based on the number of markdowns you find and the size of the discount. What, if anything, can you conclude about the success of each department's retailing strategy?
Explanation
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Walmart is a U.S based multinational ret...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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