
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 6
Differentiate between direct selling and direct-response retailing. Cite examples of both.
Explanation
Direct selling:
Direct selling is the f...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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