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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 10
What is the role of integrated marketing communications (IMC) in a firm's overall marketing strategy? When executed well, what are its benefits?
Explanation
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Integrated marketing communications coor...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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