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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 14
What are some benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad that uses a celebrity's endorsement effectively, and explain why.
Explanation
Verified
Verified
Advertising is the foremost marketing fu...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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