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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 9
With a classmate, choose a good or service you think could benefit from guerrilla marketing. Imagine you have a limited promotional budget, and come up with a plan for a guerrilla approach. Outline several ideas, and explain how you plan to carry them out. Present your plan to the class.
Explanation
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Guerilla marketing:
Guerilla marketing ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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