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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 11
For each of the following goods and services, indicate which direct marketing channel or channels you think would be best:
a. Pittsburgh Pirates tickets
b. denim jacket
c. custom-made bracelet
d. lawn-care service
e. magazine subscription
a. Pittsburgh Pirates tickets
b. denim jacket
c. custom-made bracelet
d. lawn-care service
e. magazine subscription
Explanation
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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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