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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 13
Think back to publicity you have heard recently about a company or its products. If it was good publicity, how was it generated, and what media were used? If it was bad publicity, where did you learn about it, and how did the firm try to control or neutralize it?
Explanation
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Here, the publicity promotion designed b...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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