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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 15
Cut out a print ad and place it on a poster board. With a marker, identify all the elements of the ad. Then identify what you believe is the ad's objective. Next, identify the strategy used. If the ad has an interactive component, note that as well.
Explanation
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Advertising is a mode of communication u...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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