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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 21
Identify the different types of emotional appeals in advertising. What are the benefits and pitfalls of each?
Explanation
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Advertisements not only indicate the pro...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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