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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 8
You have been hired by a discount sporting-goods retailer for an over-the-counter sales position. You have completed a training course that includes learning about the products, assisting customers, and cross-selling. You have made several good friends in the training course and sometimes get together after work to go running, play golf, or have dinner. You've noticed that one of your friends has really taken the training course to heart and has adopted a very aggressive attitude toward customers in the store, pushing them to buy just about anything, whether they need it or not.
Do you agree with your friend's actions? Why or why not?
Explanation
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No, the friend's action is not correct. ...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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