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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 18
Which of the four sales channels is each of the following salespeople most likely to use?
a. salesperson in a Macy's store
b. RE/MAX real estate agent
c. route driver for Keebler snack foods (sells and delivers to local food retailers)
d. technical support for HP
a. salesperson in a Macy's store
b. RE/MAX real estate agent
c. route driver for Keebler snack foods (sells and delivers to local food retailers)
d. technical support for HP
Explanation
Verified
Verified
A sales people in a Macy's store follows...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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