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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 1
The Consumer Electronics Show (CES) is one of the largest trade shows in the world. Visit the CES website and answer the following questions:
a. When and where is the CES held?
b. How many attended the most recent CES? How many firms and organizations had exhibits?
c. What were the major new products introduced at the most recent CES? www.cesweb.org
Explanation
Verified
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a.
The first CES held in New York City i...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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