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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 9
On your own or with a classmate, go online and research a firm such as General Mills, Ford, or Burger King to find out what kinds of consumer-oriented promotions the company is conducting for its various brands or individual products. Which promotions seem the most appealing to you as a consumer? Why? Present your findings to the class.
Explanation
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The company BK offers various offers to ...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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