Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 13

Food manufacturers often set up tables in supermarkets and offer free samples to shoppers, along with coupons for the promoted items. Sometimes restaurants offer free coffee or drink refills. What other products might lend themselves to sampling? Make a list. Pick one of the items and come up with a sampling plan for it. Where and when would you sample? To whom would you offer samples?