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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 26
Prices at amusement parks might rise if operators such as Disney and Universal Studios add new attractions. The parks also have to deal with high fuel prices. List as many things as you can think of that such parks offer patrons in return for their money. Which of these do you think are directly reflected in the price of admission?
Explanation
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Price determination is explained below: ...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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