Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 1

You work for a major restaurant in your town. The manager is facing cost pressures from rising food prices and says she needs to raise revenues. She decides to reduce the size of the meal portions and use cheaper cuts of meat and fish in some entrées while holding the menu prices constant. She tells you and other staff members not to mention the changes to customers and to deflect any questions or complaints you hear. The descriptions in the menu will not be changed, she says, "because the printing costs would be too high."
You know the restaurant advertises the quality of its ingredients in the local media. The menu changes are not advertised, and it bothers you. What course of action would you take?