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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 3
Price competition. Using a popular travel site, look up airfares for each of the following pairs of cities:
New York to Los Angeles
Atlanta to Detroit
Jacksonville, Florida, to Dallas
Chicago to Omaha
Denver to Albuquerque
Do some fares appear higher (on a per-mile basis) than others?
Do these differences reflect how many airlines provide nonstop service between each pair of cities? What about the impact on fares of so-called discount airlines (such as JetBlue)?
www.expedia.com
www.kayak.com
New York to Los Angeles
Atlanta to Detroit
Jacksonville, Florida, to Dallas
Chicago to Omaha
Denver to Albuquerque
Do some fares appear higher (on a per-mile basis) than others?
Do these differences reflect how many airlines provide nonstop service between each pair of cities? What about the impact on fares of so-called discount airlines (such as JetBlue)?
www.expedia.com
www.kayak.com
Explanation
Verified
Verified
Price competition is explained below:
P...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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