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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 17
What are the major price implications of the PIMS studies? Suggest possible explanations for the relationships the PIMS studies reveal.
Explanation
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Profit impact of market strategy (PIMS):...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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