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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 12
Explain how the use of yield management can result in greater revenue than other pricing strategies.
Explanation
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Yield management:
Yield management is t...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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