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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 14
How do pricing objectives for a global firm differ from those used generally?
Explanation
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Pricing objectives:
The price objective...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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Character 255
