Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 10

Bundle pricing. Using online websites for several insurance companies, look up pricing for bundling several different types of insurance policies-for example, auto and renter's insurance. Is there an advantage to buying two or more different policies with the same company? What are some of the disadvantages to consumers for bundling insurance coverage with one company? What are some of the other factors that impact the cost of bundling insurance policies?
www.progressive.com
www.geico.com
www.esurance.com