Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 24

Decide on a trip you'd really like to take. Then go online to several of the travel sites-Travelocity, Priceline.com, or others-and compare prices for your trip, including airfare, hotels, and so forth. Does bundling the components give you a price break? Note any coupons or promotions for restaurants and attractions as well. Decide which trip is the best deal, and explain why.