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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 1
Identify several businesses in your area that have not adopted the marketing concept. What characteristics of these organizations indicate nonacceptance of the marketing concept?
Explanation
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The following businesses have not adopted the marketing concept:
1) Candle
2) Fishery
3) Vendor
4) Electrical and engineering works
5) Small restaurant business
The following characteristics indicate non-acceptance of the marketing concept:
1) Mission :
The most important characteristic of small business is mission aim and target. One should be very attentive to the needs and requirements of the customers.
2) Demographic :
The place should be appropriate for the business. In the US, around 50% of business comes through small groups or firms.
3) Offered Product and Services:
The product and services offered by the firm should be special and unique.
4) Targeted Market:
One must look at the target market before investing in a business. It should be certain that the market and product will do good business.
1) Candle
2) Fishery
3) Vendor
4) Electrical and engineering works
5) Small restaurant business
The following characteristics indicate non-acceptance of the marketing concept:
1) Mission :
The most important characteristic of small business is mission aim and target. One should be very attentive to the needs and requirements of the customers.
2) Demographic :
The place should be appropriate for the business. In the US, around 50% of business comes through small groups or firms.
3) Offered Product and Services:
The product and services offered by the firm should be special and unique.
4) Targeted Market:
One must look at the target market before investing in a business. It should be certain that the market and product will do good business.
Marketing 2014 17th Edition by William Pride,Ferrell
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