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Textbook Solution | Marketing 2014 17th Edition by William Pride,Ferrell
Marketing 2014
Marketing 2014
Edition 17
Author(s): William Pride,Ferrell
ISBN: 978-1133939252
Publisher: Cengage Learning
664 Explanations
Rogers.60 and 11,360 students have unlocked this book
Textbook Solution | Marketing 2014 17th Edition by William Pride,Ferrell
Section: Application Questions
Section: Questions for Discussion
Section: Discussion and Review Questions
Section: developing your marketing plan
Section: Internet Exercise
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Section: Internet Exercise
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Section: Internet Exercise
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Section: Discussion and Review Questions
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Chapter 1: An Overview of Strategic Marketing
Free
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
Chapter 3: The Marketing Environment
Chapter 4: Social Responsibility and Ethics in Marketing
Chapter 5: Marketing Research and Information Systems
Chapter 6: Target Markets: Segmentation and Evaluation
Chapter 7: Consumer Buying Behavior
Chapter 8: Business Markets and Buying Behavior
Chapter 9: Reaching Global Markets
Chapter 10: Digital Marketing and Social Networking
Chapter 11: Product Concepts
Chapter 12: Developing and Managing Products
Chapter 13: Services Marketing
Chapter 14: Branding and Packaging
Chapter 15: Marketing Channels and Supply-Chain Management
Chapter 16: Retailing, Direct Marketing, and Wholesaling
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising and Public Relations
Chapter 19: Personal Selling and Sales Promotion
Chapter 20: Pricing Concepts
Chapter 21: Setting Prices
Chapter 22: Careers in Marketingwill Be an Interactive Online Career Assessment Resource for Students
Marketing 2014 17th Edition by William Pride,Ferrell
