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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 3
In advertising services, a company must often use symbols to represent the offered product. Identify three service organizations you have seen in outdoor, television, or magazine advertising. What symbols do these organizations use to represent their services? What message do the symbols convey to potential customers?
Explanation
Verified
Verified
The three companies that provide wireles...
Marketing 2014 17th Edition by William Pride,Ferrell
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