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book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1133939252
book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1133939252
Exercise 3
Advertisers use several types of publicity mechanisms. Look through some recent newspapers and magazines or use an Internet search engine and identify a news release, a feature article, or a captioned photograph used to publicize a product. Describe the type of product.
Explanation
Verified
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Pepsi Inc. recently promoted and publici...

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Marketing 2014 17th Edition by William Pride,Ferrell
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