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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 2
As discussed in this chapter, the characteristics of services affect the development of marketing mixes for services. Choose a specific service and explain how each marketing mix element could be affected by these service characteristics.
Explanation
Verified
Verified
The marketing of the service that is pro...
Marketing 2014 17th Edition by William Pride,Ferrell
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