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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 2
Indicate the method of buying (description, inspection, sampling, or negotiation) an organization would be most likely to use when purchasing each of the following items.
Defend your selections.
a. A building for the home office of a light bulb manufacturer
b. Wool for a clothing manufacturer
c. An Alaskan cruise for a company retreat, assuming a regular travel agency is used
d. One-inch nails for a building contractor
Defend your selections.
a. A building for the home office of a light bulb manufacturer
b. Wool for a clothing manufacturer
c. An Alaskan cruise for a company retreat, assuming a regular travel agency is used
d. One-inch nails for a building contractor
Explanation
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Following would be the method of buying ...
Marketing 2014 17th Edition by William Pride,Ferrell
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