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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 3
When a firm decides to brand its products, it may choose one of several strategies. Name one company that uses each of the following strategies. How does each strategy help the company?
a. Individual branding
b. Family branding
c. Brand extension
a. Individual branding
b. Family branding
c. Brand extension
Explanation
Verified
Verified
Individual branding: The Company that us...
Marketing 2014 17th Edition by William Pride,Ferrell
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